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GATHERING AND USE OF PERSONAL INFORMATION
Longitude may collect personally identifiable information when you specifically and knowingly provide it to us, including your personal information such as your e-mail address, name, telephone number or address or when you submit credit card information for payment of services. Longitude may also collect individual user information that you provide to us offline and Longitude will treat such information in the same manner as if it was collected off this Web site.
USE OF THIS INFORMATION
Longitude will use the personally identifiable information directly submitted by you solely for the purpose for which you have provided it, whether it be to subscribe to a service, request information, order a book, etc. We will only use and disclose the credit card information submitted by you as necessary to process your payment transaction. We may also use the information you provide to us to contact you for reasons related to your original communication to us. Additionally, we may periodically send you promotional e-mails about existing or prospective products and services offered by Longitude, as well as to obtain information to better understand our users. We may also use information you provide to better serve you, and, if you have given your consent for us to do so, to send you e-mails concerning offers from our partners and other third parties that we think may be of interest to you. We may disclose the information we collect about you to our affiliates and to nonaffiliated third parties that perform services on our behalf, including, without limitation, marketing services; provided, however, that we will not disclose any credit card numbers which may be provided by you except for the purpose of payment for services.
With regard to non-personally identifiable information, Longitude is currently using and has contracted with third party vendors to track and analyze usage and volume statistical information from our users to administer our content in order to improve our services. We may also perform statistical analysis of user behavior in order to measure interest in our online products and services for product development purposes.
Longitude will not disclose any personally identifiable information about our current or former users to anyone, except as permitted or required by law, or as described herein. Longitude will endeavor to maintain physical, electronic, and procedural safeguards to protect the confidentiality of the information that we collect online.
Longitude may share the non-personally identifiable information that Longitude gathers, in aggregate form only, with advertisers and other partners.
Longitude has security features and practices that protect the confidentiality of your personal information, including technology which encrypts all payment information that you submit. However, perfect security on the Internet does not exist.
Longitude does not knowingly collect personally identifiable information from children under 13. In the event that we learn that we have collected any personal information from a child under the age of 13 without verification of parental consent, we will delete that information from our database.
If you are located outside of the United States, please note that the information you provide to us will be transferred to the United States. By using this Web site, you consent to this transfer.